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Pursona™ Behavioral and Psychometric Assessment
A proprietary assessment system that maps behavior, competencies, workstyle, and leadership potential with accuracy and depth.
Pursona™ helps organizations make smarter decisions in hiring, promotions, leadership development, training, and culture-building by decoding how people think, behave, communicate, and respond under pressure.
What is Pursona™?
Pursona™ is Purclive's in-house behavioral and psychometric assessment built on principles of psychology, human behavior, cognitive science, and workplace competency frameworks. Unlike generic personality tests, Pursona™ provides actionable, business-focused insights that directly inform talent strategy and organizational development.
The assessment offers clear, percentile-based insights into behavioral tendencies, workstyle preferences, leadership readiness, emotional patterns, stress responses, influencing and communication styles, strengths and blind spots, and overall competency maturity.
Designed for professionals across industries, Pursona™ delivers development-oriented reports that speak the language of HR, Organizational Development, Learning and Development, and leadership teams, making it an essential tool for evidence-based talent decisions.
Science-Based
Built on validated psychological frameworks
Action-Oriented
Practical insights for immediate application
Data-Driven
Percentile scoring with clear benchmarks
What Pursona™ Measures
Pursona™ examines multiple dimensions of performance and behavior, providing a comprehensive view of individual capability and potential. Each dimension is carefully measured to reveal patterns, strengths, and development opportunities that matter in real workplace contexts.
1
Behavioral Traits
Understanding how an individual behaves in normal and stressful environments, including response patterns, interpersonal tendencies, and natural behavioral preferences that shape daily interactions.
2
Workplace Competencies
Assesses more than 20 critical competencies including leadership, decision-making, accountability, collaboration, emotional intelligence, communication, problem-solving, and adaptability.
3
Emotional and Social Patterns
Identifies emotional triggers, stability factors, social behavior patterns, and interpersonal effectiveness, key indicators of workplace resilience and relationship management.
4
Leadership Potential
Maps readiness for managerial or leadership responsibilities through indicators of influence, vision, strategic thinking, people development capability, and executive presence.
5
Motivation and Drive
Analyzes internal and external motivators, achievement orientation, persistence patterns, and what energizes or depletes individual performance over time.
6
Work and Thinking Styles
Examines preferences for structure versus flexibility, creativity versus process, collaboration versus independence, detail orientation, and cognitive approaches to problem-solving.
How Organizations Use Pursona™
Pursona™ is applied strategically across the entire talent lifecycle, from initial selection to succession planning. Organizations leverage its insights to make informed, evidence-based decisions at every critical talent moment, reducing bias, increasing prediction accuracy, and aligning people decisions with business strategy.
Hiring and Selection
Evaluate candidate fit through behavioral and competency insights that go beyond resumes and interviews. Identify culture alignment, role readiness, and potential red flags before making hiring commitments.
Promotions and Role Movement
Assess readiness for higher responsibility or lateral moves with confidence. Understand whether candidates possess the behavioral maturity and competency depth required for new challenges.
Leadership Development
Identify leadership strengths, blind spots, and specific growth areas with precision. Create personalized development plans that target the competencies that matter most for leadership effectiveness.
Training Needs Analysis
Pinpoint behavioral and competency gaps before designing training programs. Ensure learning investments address real needs rather than assumed deficiencies, maximizing ROI on development initiatives.
Team Capability Mapping
Understand team composition, diversity of workstyles, collaboration patterns, and collective strengths. Identify gaps in team capability and optimize team member combinations for high performance.
Succession Planning
Choose future leaders based on real behavioral potential and competency evidence, not just tenure or subjective impressions. Build robust talent pipelines with confidence in leadership readiness.
What the Pursona™ Report Includes
The Pursona™ assessment generates a comprehensive, insight-focused report designed for practical application by HR professionals, managers, and coaches. Each report is structured to support meaningful conversations about development, fit, and potential.
Reports include percentile scoring for each competency, behavioral summaries, personal profiles, strengths and development areas, leadership readiness indicators, stress and emotional regulation patterns, and detailed communication profiles.
Additional sections provide manager tips for leading the individual effectively, personalized development recommendations, training and coaching suggestions, and team-fit observations that help optimize collaboration.
Pursona™ reports bridge the gap between psychological assessment and business application, they're designed to be practical, developmental, and immediately useful in organizational contexts.
Why Pursona™ Is Different
Pursona™ stands apart from generic psychometric tests by offering a unique blend of scientific rigor and practical business application. While many assessments provide abstract personality descriptions, Pursona™ delivers actionable intelligence that directly informs talent strategy and development initiatives.
Locally Relevant Norms
Built with India-relevant behavioral norms and workplace contexts, ensuring assessment results reflect real organizational realities rather than Western-centric frameworks.
Precise Percentile Scoring
Uses percentile scoring instead of vague "high, medium, low" labels, providing exact positioning that enables meaningful comparisons and tracking over time.
Manager-Friendly Insights
Delivers clear, actionable insights specifically designed for managers and HR professionals, not academic jargon that requires specialized interpretation.
Competency Framework Alignment
Aligns seamlessly with standard competency frameworks and leadership models, making it easy to integrate into existing HR processes and development systems.
Built-In Development Roadmaps
Includes specific development recommendations in every report, not just diagnosis, but prescription for growth and improvement.
Program Integration
Integrates directly with Purgeon™ leadership programs and other development initiatives, creating a seamless assessment-to-action pathway.
Pre-Post Evaluation
Enables pre and post evaluation capabilities that demonstrate the impact of coaching, training, and development interventions with measurable evidence.
Customizable Competency Clusters
Allows customization of competency clusters based on specific client needs, ensuring the assessment measures what matters most to your organization.
Pursona™ blends rigorous behavioral science with organizational practicality, making it the ideal assessment tool for HR, Organizational Development, and leadership planning initiatives that require both accuracy and applicability.
Who Should Use Pursona™
Pursona™ is designed for organizations and professionals who take talent decisions seriously and want evidence-based insights to guide their choices. Whether you're building teams, developing leaders, or optimizing organizational capability, Pursona™ provides the depth and clarity needed for confident decision-making.
HR and Talent Acquisition Teams
Drive hiring accuracy and reduce selection bias
Learning and Development Teams
Target training investments with precision
Organizational Development Specialists
Map capability and design interventions
Leadership Teams
Make succession and promotion decisions with confidence
The assessment works effectively for both individual contributors and leaders at all levels, from entry-level professionals to C-suite executives. Its flexible design and comprehensive measurement approach make it valuable across roles, industries, and organizational contexts.

Versatile Application: Pursona™ is equally effective for founders and CXOs building leadership teams, training and coaching programs seeking baseline and progress measurement, and teams needing deeper insight for improved collaboration and communication.
Pursona™ Assessment Process
Implementing Pursona™ is straightforward and designed to integrate seamlessly into your existing talent processes. From initial requirement mapping to development integration, each step is structured to maximize insight value while minimizing administrative burden.
Requirement Mapping
We begin by understanding your specific role context, organizational needs, and desired competencies. This ensures the assessment focuses on what truly matters for your situation.
Online Assessment
Candidates complete a structured, user-friendly online assessment that typically takes 45-60 minutes. The platform is intuitive and accessible from any device with internet connection.
Report Generation
Within 48-72 hours, a detailed behavioral and competency report is produced, complete with percentile scores, development recommendations, and practical insights.
Insights and Interpretation
Optional debrief sessions help leaders and HR professionals interpret results, understand nuances, and translate findings into specific talent actions and development plans.
Program Integration
Pursona™ insights can be seamlessly linked to Purgeon™ leadership programs, coaching initiatives, or targeted training interventions, creating a continuous development cycle.
Timeline
From assessment completion to actionable insights in under one week
Flexibility
Can be used standalone or integrated with broader talent initiatives
Support
Expert guidance available throughout the process
Use Data to Make Smarter People Decisions
In today's competitive talent landscape, intuition alone isn't enough. Pursona™ brings clarity, depth, and evidence to hiring, development, and organizational planning, transforming how you identify, develop, and deploy talent.
Whether you're building high-performing teams, developing future leaders, or optimizing organizational capability, Pursona™ provides the behavioral and competency intelligence you need to make confident, defensible talent decisions.
Stop guessing. Start knowing. Transform your approach to talent with assessment that actually works.
Join leading organizations that trust Pursona™ for evidence-based talent decisions. Discover how behavioral science and business practicality come together to unlock human potential.