Dr. Vivek S. is a Behavioural Sciences expert, executive coach, and the founder of Purclive India Pvt. Ltd., 25+ years at the intersection of applied psychology and business performance, training Managers through CxOs to recognise and change the patterns driving their organisations.
"Most interventions treat the symptom. I work on the pattern underneath."
Dr. Vivek S. trained across Gestalt psychology, NLP, transactional analysis, CBT, and hypnotherapy long before he ever stepped into a boardroom. That grounding in applied psychology, not a coaching certification picked up as a career pivot, is what still separates his practice from most executive coaching on offer in India today.
The shift from individual practice to organisational work came from a simple, repeated observation: the same behaviour patterns that showed up in a therapy room, avoidance, reactivity, the inability to pause before responding, were the ones quietly deciding outcomes in leadership meetings. A manager who cannot sit with discomfort avoids the difficult conversation. A CxO who reacts before they think makes a decision the business pays for over several quarters, not just one meeting.
That observation became the foundation for Purclive India Pvt. Ltd., built to bring behavioural science into organisations at scale rather than one client at a time. Two proprietary frameworks came out of that work: Pursona™, a behavioural profiling methodology that maps how leaders think, decide, and relate under pressure, and The Psychology Of Pause (T-POP)™, a three-phase model for moving leaders from reactive patterns to deliberate, high-performance decision-making.
Today, that same behavioural lens runs through everything Purclive delivers, coaching and training for Managers through CxOs, embedded Fractional CHRO work, statutory PoSH training and ICC support, and self-paced learning through Purclive Academy. Dr. Vivek continues an individual therapy and coaching practice under his personal brand, viveks.co, separate from Purclive's organisational work.
Every engagement starts with a real diagnostic, Pursona™ profiling, a Fractional CHRO Health Check, or a training needs analysis, never a generic off-the-shelf programme.
Psychological depth translated into business language a CFO or a factory floor manager can act on immediately, not jargon that stays in the workshop room.
Every engagement is designed against a business outcome, leadership effectiveness scores, ICC escalations avoided, retention, not attendance certificates.
Credentials that matter to Boards, HR teams, and regulators, not self-issued titles.
National recognition for coaching impact and practice depth.
American Psychological Association.
Certified in Neuro-Linguistic Programming methodology.
International quality-assured certification for statutory PoSH training.
Empanelled trainer on the state government's official POSH panel.
Approved facilitator under the Government of India's She-Box initiative.
Professional certification in executive and life coaching methodology.
Advanced international certification in career counselling.
Trained under Judith DeLozier, co-founder of NLP.
Professional certification in clinical hypnotherapy.
Carlton Advanced Management Institute.
Carlton Advanced Management Institute.
Trained across Gestalt psychology, NLP, transactional analysis, CBT, and hypnotherapy, building an individual psychotherapy and coaching practice rooted in real behavioural change, not theory.
Began applying the same behavioural lens to leadership and organisational challenges, recognising that the patterns limiting individuals were the same ones limiting teams and companies.
Founded Purclive India Pvt. Ltd. to deliver behavioural science at organisational scale, developing the proprietary Pursona™ diagnostic and The Psychology Of Pause (T-POP)™ framework along the way.
Grew the practice across Training & Coaching and statutory PoSH compliance, working with 45+ enterprise clients across banking, pharma, IT, and manufacturing, and named among India's Top 10 Executive Coaches in 2023.
Launched Purclive Academy for self-paced certification, and Fractional CHRO for embedded, ongoing people leadership, extending the same behavioural lens beyond training into standing organisational roles.
Purclive India Pvt. Ltd. is a registered private limited company delivering behavioural science to organisations across India, Training & Coaching, Fractional CHRO, PoSH Services, and Purclive Academy, all built on the same applied, outcome-measured approach.
The practice is founder-led by Dr. Vivek S. and supported by a vetted bench of associate trainers and specialists for programmes that need to scale across multiple cities or cohorts at once, while every engagement is designed and overseen against the same behavioural framework.
Purclive's client base spans Banking & Financial Services, Pharmaceutical & Healthcare, Information Technology, Manufacturing & FMCG, Legal & Professional Services, Education, Media, Government, and Non-Profit sectors, 45+ enterprise clients and counting.
Whether it's coaching, training your managers, embedding fractional HR leadership, or statutory PoSH compliance, every engagement starts with one conversation.
Purclive