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Transforming People, Performance & Culture
Where psychology, leadership, and organizational strategy come together to build resilient, high-performing teams.
Who We Are
PURCLive is a people and performance transformation company that blends psychology, coaching, and business strategy to help organizations unlock their true potential. We work at the intersection of human behavior and organizational excellence, bringing science-backed methodologies to the challenges leaders face every day.
We design solutions that improve how leaders think, how teams collaborate, and how organizations grow, using globally recognized behavioural frameworks and deep industry experience. Our approach combines rigorous assessment, evidence-based interventions, and practical application to drive measurable change across your organization.
Our Philosophy
At PURCLive, we believe that people are the engine of every organisation. But people perform at their best only when they operate in an environment that nurtures their growth and aligns with their intrinsic motivations.
They Feel Understood
Recognition of individual strengths, communication styles, and unique contributions creates psychological safety and trust.
They Feel Supported
Access to resources, mentorship, and a culture of continuous learning enables people to overcome challenges and develop new capabilities.
They Feel Aligned
Clear connection between individual roles and organizational purpose drives engagement, motivation, and meaningful contribution.
Inspiring Culture
An environment that celebrates excellence, encourages innovation, and reinforces positive behaviors sustains high performance over time.
Our work is built on the idea that sustainable performance comes from psychological safety, human-centred leadership, and evidence-based practices, not shortcuts. We don't believe in quick fixes or one-size-fits-all solutions. Instead, we invest time in understanding your unique organizational context, culture, and challenges to design interventions that create lasting transformation.
What We Do
We partner with companies to strengthen the foundations of organizational excellence through four interconnected pillars of transformation.
Leadership Excellence
Developing leaders who are self-aware, emotionally intelligent, and capable of driving growth. Our leadership programs focus on building the competencies that matter most: strategic thinking, influencing skills, decision-making under uncertainty, and the ability to inspire and develop others.
HR & Organizational Systems
Building processes, frameworks, and people practices that improve efficiency and culture. We help you design talent management systems, performance frameworks, succession planning processes, and organizational structures that enable scalability while maintaining agility.
Workplace Mental Well-Being
Helping teams manage stress, communication breakdowns, and emotional health challenges. Our mental health interventions range from preventive programs that build resilience to targeted support for teams navigating change, conflict, or burnout.
Learning & Development
Designing experiential, engaging, and outcome-driven training programs. We create learning journeys that combine workshops, coaching, peer learning, and digital resources to ensure knowledge transfer, skill application, and behavioral change.
Our Flagship Frameworks
At the heart of our work are two proprietary frameworks that have been refined over decades of practice and validated across hundreds of organizations.
Purgeon™
Leadership & Communication Model
A psychology-backed framework for developing high-performance leaders using NLP, CBT, Gestalt and behavioural science. Purgeon™ addresses the complete spectrum of leadership development, from self-awareness and emotional regulation to strategic influence and organizational impact.
This model integrates cutting-edge neuroscience with practical application, helping leaders understand how they think, how they communicate, and how they can adapt their approach to different situations and stakeholders.
Pursona™
Behavioural & Competency Assessment
A BEI-based assessment tool built to evaluate personality, behaviour, leadership strengths, and development areas objectively. Pursona™ goes beyond traditional psychometric instruments by combining behavioural event interviews with quantitative assessment to create a comprehensive profile.
This framework provides actionable insights that inform hiring decisions, development planning, team composition, and succession strategies, giving you a data-driven foundation for people decisions.
The Founder
Dr. Vivek S.
Corporate Trainer | Executive Coach | Psychotherapist
India's Top 10 Most Promising Executive Coaches (2023)
With over 24 years across HR, Learning & Development, Organizational Behaviour, and Mental Health, Dr. Vivek brings a rare combination of corporate experience and psychological expertise. His journey spans Fortune 500 companies, fast-growing startups, and social impact organizations, giving him a nuanced understanding of what drives performance across different contexts.
He has supported individuals, leaders, and organisations across India, the Middle East, Europe, and Africa to enhance performance, build inclusive cultures, and strengthen emotional resilience. Dr. Vivek's approach is characterized by deep empathy, intellectual rigor, and an unwavering commitment to creating environments where people can do their best work.
His work has touched thousands of professionals, from first-time managers finding their voice to C-suite executives navigating complex transformations. He brings both the warmth of a coach and the precision of a scientist to every engagement.
Our Approach
Holistic. Human. Data-informed.
We follow a structured yet flexible approach that ensures every intervention is grounded in your reality and designed for your specific challenges. Our methodology balances rigor with responsiveness, creating space for both planning and adaptation.
01
Pre-assessment using Pursona™
Establish baseline understanding of current capabilities, behaviors, and mindsets across your organization.
02
Identify Gaps
Analyze skill, competency, and behavioural gaps through data triangulation and stakeholder consultation.
03
Review Roles
Examine job roles, responsibilities, and expectations to ensure clarity and alignment with business needs.
04
Align Competencies
Map competencies with KRA/OKR to create clear line of sight between development and performance outcomes.
05
Design Learning Journey
Create customized programs using Purgeon™, targeted workshops, individual coaching, and webinars.
06
Deliver Programs
Run experiential, interactive, high-retention programs that prioritize application over theory.
07
Measure Progress
Conduct post-assessment and progress measurement to quantify impact and identify areas for reinforcement.
08
Build Capability
Provide ongoing capability building to ensure sustainability and continuous improvement over time.
This ensures clarity → capability → consistency → culture. Each stage builds on the previous one, creating a comprehensive transformation that touches mindsets, behaviors, systems, and outcomes.
Our Clients
Trusted by leaders and teams across diverse industries who are committed to building stronger, more resilient organizations. Our client portfolio reflects the breadth of our expertise and our ability to adapt our frameworks to different business contexts and organizational cultures.
IT & Tech
Supporting rapid scaling, innovation culture, and leadership development in fast-paced technology environments.
BFSI
Building trust-based leadership, customer-centric mindsets, and resilience in highly regulated financial services.
Manufacturing
Strengthening frontline leadership, operational excellence, and safety culture in production environments.
Healthcare
Developing empathetic leadership, team collaboration, and wellness programs for healthcare professionals.
Retail
Enhancing customer experience, building high-performing teams, and developing retail leadership capabilities.
Startups
Creating scalable people practices, founder coaching, and culture frameworks for high-growth ventures.
Education
Supporting educational leaders, faculty development, and student well-being initiatives in learning institutions.
Nonprofits
Building leadership capacity, organizational effectiveness, and team resilience in mission-driven organizations.
Why Organisations Choose Us
When you partner with PURCLive, you're choosing more than a training provider, you're choosing a transformation partner who is invested in your long-term success.
24+ Years of Expertise
Deep experience in talent management, leadership development, and behavioural science across multiple industries and geographies, giving us pattern recognition that accelerates your transformation.
Practical & Actionable
We deliver practical, actionable frameworks, not theoretical lectures. Every concept is immediately applicable, every tool is ready to use, and every insight translates to better decisions and behaviors.
Fully Customised
Customised solutions for every organisation, recognizing that your context, culture, and challenges are unique. We never deliver off-the-shelf programs, everything is tailored to your needs.
Mental Well-Being Focus
Deep expertise in emotional and workplace mental well-being, addressing the human side of performance that many consultants overlook but that fundamentally determines organizational health.
Science-Backed Tools
Tools backed by psychology and neuro-behavioural principles, ensuring that our interventions are grounded in research and validated through practice, not based on trends or anecdotes.
Measurable Impact
High engagement, high impact, measurable outcomes. We define success metrics upfront and track progress throughout, giving you clear visibility into ROI and business impact.
Ready to Strengthen Your People and Culture?
Let's build a workplace where people perform with purpose. Whether you're looking to develop your leadership pipeline, strengthen team dynamics, implement mental wellness programs, or transform your organizational culture, we're here to partner with you on that journey.
Our approach begins with understanding, understanding your business context, your strategic priorities, your current challenges, and your aspirations for the future. From there, we co-create a roadmap that balances quick wins with sustainable change, ensuring you see both immediate impact and long-term transformation.